Club Chain and Members Benefit from New Program

Health clubs are always looking for new ways to increase member satisfaction and retention without tipping the cost/revenue scale in the wrong direction. Lifestyle Family Fitness Centers, a nine-club chain in the Tampa-Bay, Fla., area, has found a way to do just that with a new membership program, the Four Week Comfort Guarantee.

The program allows new members to experience the facility with no risk. If the club fails to earn the memberA?s business in those four weeks, all money is refunded.

This new guarantee is part of LifestyleA?s Commit to a Lifestyle Not a Contract program, which includes increased member services and programs, and a new advertising and marketing campaign that includes television ads.

Since its inception six months ago, member sales have increased by more than 25 percent, and revenues have increased by more than 31 percent.